Effective logo design by G3 Creative in Scotland

The power of effective professional graphic design work should never be overlooked Close your eyes and try to imagine a world without graphic design. No signs, excuse me - I have just walked into the gents by mistake; no eye catching brochures; no book covers; no posters to inform us of events; no labels or packaging design on the shelves of supermarkets; no exhibition panels or pop-up banners; no invitations for that special day; menus would be cluttered and disorganised; no logo design to set your business apart from the others - the list just goes on and on. Today more than ever visual communications is a businesses most valuable consumer touch point. Effective logo design by Glasgow based graphic design studio, G3 Creative are highly experienced in creative marketing communications such as printed promotional materials, brochure design, logo design and branding. Branding done well is effective in influencing and enticing potential customers to buy without having to hard sell. At G3 Creative we design iconic, appealing, clear and recognisable corporate identities. If your brand is well set up, everything else falls into place much better. From visual to print trust G3 Creative in Scotland with your logo design project. If you are looking at increasing sales G3 Creative can help make your marketing message visually stimulating. We produce unique, cutting edge graphic design solutions for start-up companies to large organisations. G3 Creative offer special design packages for new start-up companies in Scotland. Visit us online to find out more. So what makes a logo good... Here are some of the basic elements G3 Creative use to create a successful logo: Simple Good logos are simple. They incorporate just one typeface (two MAX) and/or mark. This simplicity makes a quick statement about your company without unnecessary fluff. Scalable Logos should be able to scale down small enough to fit on a business card as well as large enough to fit on a billboard. Be sure your graphic designer gives you vector images of your logo so it will scale without becoming illegible. Versatile A logo should look good in both black and white and colour. Logos are often used in black and white advertising where colour is not available. When colour is used, it should look good in both spot colour and four colour. Appropriate Logos should use fonts and colours that appeal to their demographics. A woman’s spa should not use huge clunky lettering and a men’s basketball team wouldn’t use a soft, scripty font. Your audience can often influence your colour choices; generally, men prefer blue while women prefer red. Different The best way to stand out from your competition is to be different. Don’t emulate a competitor’s logo. Not only can it be illegal, you’ll stand a greater chance of getting noticed if you’re different. While there are many common aspects of logos, there are plenty of ways to make them distinguishable through graphic elements, colours and fonts. Memorable The best way to be memorable is to make your logo speak truthfully about your company. It should evoke a feeling or provide insight into what your company does. By doing this it will become recognisable over time. Think Target Stores and Nike and you instinctively see a red bullseye and a swoosh. See? That’s what it’s all about. Consistency Create a brand guide to show how the new brand should be deployed successfully and to improve brand awareness deploy it continually and consistently as reaching out and engaging with your potential new clients is crucial for the long term of your business. Logo Creation Scotland’s creative graphic design studio, G3 Creative are highly experienced and prides itself on providing creative marketing communications such as printed promotional materials, brochure design, logo design and branding, that stands apart from the competition. At G3 Creative we design iconic, appealing, clear and recognisable logo’s. If the brand is well set up, everything else falls into place. From visual to print you can trust G3 Creative with your logo design project. If you wish to increase sales G3 Creative can help make your marketing message visually stimulating. We produce unique, cutting edge graphic design solutions for start-up companies to large organisations. G3 Creative offer special design packages for new start-up companies in Scotland. Visit us online to find out more. We are always asked - what makes a brand? In short a lot of very hard work - a solid philosophy, a clear message and being unique.

G3 Creative